While completing my Advertising degree at Penn State, I worked summers and holidays behind the front desk at a Fairfield Inn by Marriott, and I was bitten by the hospitality bug. After graduation, my amazing General Manager promoted me to a full-time supervisor and my career in hospitality management began.
I moved on to a Holiday Inn managed by Servico, and joined a task-force team moving from newly acquired property to newly acquired property renovating, reflagging, and repositioning the hotels in the market. Along this journey, I met and married my husband and we raised 3 kids. During this time, I had the opportunity to work in many different hotel management positions in the Front Office, Accounting. and my favorite, Sales.
When we moved from Houston to the Fort Lauderdale area in 2011, my husband was managing a Holiday Inn and Suites while I was home with 3 teenagers. He asked me if I’d manage the hotel’s Facebook and Twitter pages, and my next career began.
Social Media was in its infancy as a marketing and sales tool I was able to market myself as someone who could create sales/ advertising content while communicating with guests who reached out about a variety of issues on social media. In this capacity, through word of mouth and a record of success, I grew my social presence from that one hotel to more than 45 across the country.
Since then, Social Media platforms have evolved as has the hospitality industry and major brands. IHG, Hilton, and Marriott continue to lead the way in assisting properties by providing guidelines and policies, and procedures for Social Media. While brands have come a very long way with their social media support, they haven’t been able to create the time in the day of a hotel operator or the stability of an individual who is creative, knowledgeable, and available to post content and monitor responses on a regular basis.
That’s where I come in!
I understand what the day in the life of a hotel manager looks like at every level from limited-service properties to full-service. My education in advertising and time spent in hotel sales make me uniquely qualified to manage Social Media channels for hotels across the country.
As a small business, my rates are reasonably set based on the size of the property, the outlets and pages monitored, and the scope of coverage your property needs. Coming from (and raising) a hotel family, I understand that it’s a business that runs 24/7/365, which is also how guests expect social media to run as well.
Give me a call or send me an email if you’re looking for assistance with your Social Media pages. No property is too big or too small – we all have an image and reputation to maintain online, and I’m ready to help you to manage yours!
Qualifications:
- BA in Advertising from Penn State University
- 20 Years Hotel Management Experience in Front Office, Accounting and Sales
- 15 years Social Media Management for Hotels, Restaurants and Spas